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Essen Motor Show: Training and coaching makes apprentices fit for booth service

"Essen Motor Show" car trade fair

Eberhard Groß of HGS Concept supported the presence of a German automobile manufacturer at the “Essen Motor Show 2015” with preparatory training and accompanying coaching. With 13 cars sold, the exhibitor was upbeat about the event. For the first time the booth staff were aided by 15 of the manufacturer's apprentices, who took advantage of the situation by using it as an opportunity for learning.

Eberhard Groß of HGS Concept supported the presence of a German automobile manufacturer at the “Essen Motor Show 2015” with preparatory training and accompanying coaching. With 13 cars sold, the exhibitor was upbeat about the event. For the first time the booth staff were aided by 15 of the manufacturer's apprentices, who took advantage of the situation by using it as an opportunity for learning.
The offer was received with enthusiasm by the trainees; all 15 positions were filled in no time at all. The booth was manned by budding industrial managers, representatives of the Vehicle Personalisation branch as well as employees and trainees of one of the dealerships, and promoters too.
The success of the training was particularly evident with the manufacturer’s trainees, sums up Eberhard Groß: "Already after the first talks with visitors they were clearly gaining in self-confidence." The booth freshmen made a good impression not only in addressing  visitors and selling, but also in familiarizing themselves intensively with the manufacturer's product range.
The cars shown included a personalized concept car based on a pick-up truck, and the new edition of a successful compact class vehicle.
The end result for the exhibitor, with 13 vehicles sold and 253 test drives, was extremely successful.  For the company, training apprentices at the show booth represents a new way forward,  both in the recruitment of qualified trade fair personnel as well as in the further education of their trainees.
The “Essen Motor Show” is the most important exhibition for tuning and motor sport in Europe.  From November 27 to December 6, 2015 it attracted around 360,000 visitors to the city on the River Ruhr.

Weltkarte mit den Standorten in Deutschland (Fulda, Hannover), Mexiko, USA, China