Coinciding with the launch of the new car model in March 2016, three HGS experts will start training the Europe-wide sales teams of an old-established Italian sports car manufacturer.
With its first SUV, the Italians want to start conquering new groups of buyers from spring 2016. HGS Concept is the perfect partner for the Case Automobilistiche's team as they introduce their new product. Providing training for the launch, the agency will bring the sales teams in Spain, France and Russia up to speed.
Gundula Schramm, CEO of HGS, is happy to pass this milestone together with three members of her coaching staff: "Already during our first visit we found the company's passion to be infectious. We will share these emotions with the sales people so they can ‘infect’ their customers too!"
The latest addition to the carmaker's product range will be presented in March at the Geneva Motor Show. In the same month, the sales trainers will start their work. The focus will be on European countries: Manuel Henriquez Palop will take care of Spain, Egor Kurchakov is responsible for Russia, and in the French-speaking countries Pere Montpart will be at the helm. They all have extensive training experience and are all native speakers, which should help the participants feel connected to them.