In September 2014 under the guidance of an experienced coach the sales team of the dealership experienced the entire sales process from the customer's perspective. The quality of a sales process is made by recognizing the individual needs of each customer and to find the best solution for him - or her - in a dialog. But how is a successful communication held? This question was the focus of a Process Coaching at a premium car dealership in China. With the experience gained from the customer's point-of-view, the participants then together analyzed the crucial moments in the sales process. The newly gained knowledge helps the sales team to respond to customers and prospects in a tailor-made way.
Process Coaching in Chinese Car Dealership