Arousing emotions and inspiring customers are the be-all and end-all of sales. By means of this innovative event format - the Educational Escape Room - HGS has made it possible to awaken a great variety of intensive feelings and pass them on to the customer in the sales process. It's here in the Educational Escape Room that salespeople of a premium automotive manufacturer learned how to transmit the spark of enthusiasm to the customer.
Successful salespeople know that the decision to purchase is essentially based on emotions. Particularly in the automotive segment, customers are looking for positive experiences that will be remembered. And if a customer leaves the dealership with a good feeling, they will gladly come back.
A new offer from HGS Concept provides intensive positive—and negative—emotions for salespeople in a playful setting. In the Escape Room the participants experience anticipation, challenge, triumph, but also frustration and failure. In a subsequent discussion they develop strategies to adapt these experiences into the sales process.
The sales staff of a premium Italian automotive manufacturer faced the challenge in July 2017. In the Escape Room participants gathered in a demanding setting full of playful elements. The task was to discover the key to the exit. The clues were hidden somewhere within the four walls: as puzzles, posters, codes. This was huge fun, but with some pitfalls: Those going into the game situation experienced challenges and successes, but were also confronted with frustration and failure.
An Educational Escape Room allows these emotions to be experienced directly, and to become usable. Thus, as a combination of seminar, entertainment and information transfer, it represents an innovative and particularly motivating form of sales training. Along the way the participants experience familiar situations and processes in a completely new context. These experiences are used in the subsequent debriefing as a means of creating new impulses for the sales process. Each participant develops an action plan during the course of the seminar in order to make each contact a special experience for the customer.
"Admittedly, I was skeptical at the beginning; trying to figure things out but not finding the solutions —that’s annoying! How is that supposed to help me in my job? But now I can understand much better how our customers feel not only when we keep them waiting, but also when we surprise them. We should be able to do this more often!"
"I won’t soon forget this! A great change from the usual seminars."
"I already have heard about it, good idea to bring it alive in a Training."
"Nice chance to think about some dynamics."
"My son had always told me about how he was enjoying himself playing this game. Now I understand why and I will tell him to bring me with him next time to challenge him!"
"Very interesting and stimulating! I liked it."
"Time pressure was like at the Dealer!"